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Friday, April 22, 2011

Angelina Jolie Signs on as Face of Louis Vuitton for $10 Million

Angelina Jolie Signs on as Face

Angelina Jolie will feature in a worldwide print ad campaign for French fashion designer Louis Vuitton this summer.

A source tells E! Online that Jolie will be paid "close to $10 million" for the deal, the highest she has ever been paid for an endorsement.

Louis Vuitton generally advertises in high end magazines and billboards in cosmopolitan cities. In the past it has used Jennifer Lopez and Madonna in its advertisement campaigns.

Jolie was earlier the face of US luxury knitwear St. John from 2005 to 2008. When the brand launched its spring 2010 print advertising campaign with 30-year-old British model Karen Elson, St. John chief executive Glenn McMahon reportedly told Women's Wear Daily that Jolie "overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette."

Jolie recently launched a jewelry line , The Style of Jolie, in collaboration with jewelry designer Robert Procop.

Profits from sales of the jewelry will go to the charity Education Partnership for Children of Conflict.

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